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This web site had the following in the web page, "Make It Look Like New." Our analyzers noticed that the web page stated " Why Should Your Pool Be Another Job For You To Do." The Website also said " We are family-owned and in business since 2012. Let us provide your pool and spa service including a weekly cleaning of your pool or spa. We also maintain the chemical balance just right so you never have to clean or add chemicals again! Do you know who is in your backyard? Developed and maintained by Net Interest Unlimited. Welcome to NAVY BLUE Pool Service." The website's header had Pool as the most important optimized keyword. It is followed by pools, pool service, and pool services which isn't as highly ranked as Pool. The next words navybluepoolservice.com uses is pool cleaning. swimming pool cleaning was included and will not be understood by search engines.